Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY

Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their new advertising API , allowing marketers to work with Ads API Partners to manage Promoted Products and Accounts ads; eMarketer expects Twitter ad revenue to grow to over $800 million by 2014, to account for 12.7% of all social network ad revenues

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Maximizing Twitter and Facebook Ads for Lead Gen, Engagement & ROI at #SESNY

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